The Good, The Bad And The Caesar - 931 Words

The Good, the Bad and the Caesar Mark Antony, Marcus Brutus and Julius Caesar, out of these three men, Antony is the one most fitting to lead Rome. While Julius Caesar and Marcus Brutus are far from the leadership which Rome currently requires due to Caesar being a very independent person, and Brutus being easy to manipulate. Antony is the exemplification of great leadership through his humble backgrounds, his value in friendship, and his respect towards his enemy. While Julius Caesar might have been an effective ruler, there is a problem that prevents him from being the best candidate for the job. The problem is that he was less concerned with Rome than he should have been. Even when he was urged to return, he brushed it off and continued traveling. â€Å"In the meantime Sylla’s power being now on the decline, Caesar’s friends advised him to return to Rome, but he went to Rhodes†(Plutarch, 200). While being independent is good at times, being too independent is very bad. Caesar seems to be very unconcerned with how Rome is doing which brings into question weather or not he cares for Rome at all. One cannot be a good ruler if they don’t care for the lands they rule. In addition, the fact that he does not even listen to his friends brings up another question; will he listen to anyone? As for Marcus Brutus, he is young and naive and this makes him very easily to manipulate. In fact, Brutus has already been manipulated by Cassius in order to help him kill Julius Caesar. â€Å"Indeed,Show MoreRelatedThe Omen: Forces of Nature Play a Very Important Role in Julius Caesar1127 Words   |  5 Pagesof nature play a very important role in Julius Caesar. There is much attention paid to omens and nightmares and how they foreshadow Caesars death. The events that lead to the death of Julius Caesar are predicted by omens from multiple characters such as Calpurnia, Caesars wife, the Soothsayer, and a teacher, Artemidorus. The omens in the play were ignored by a majority of the main characters. Even though ignored, these omens appear even after Caesars death to show the guilt-ridden nature of theRead MoreWilliam Shakespeare s The Tragedy Of Julius Caesar1461 Words   |  6 PagesAnnika Pillsbury Mrs. Voshell Honors English 10 10 May 2017 Tragic Hero Essay This essay will be about Marcus Brutus in the play â€Å"The Tragedy of Julius Caesar† by Shakespeare. The essay will cover why Brutus is an example of one of Shakespeare’s tragic heroes. Traditionally what a tragic hero would be is someone who is of noble birth, suffers a catastrophe, and has a tragic flaw. Shakespeare had his own definition of what a tragic hero would be and it plays off of what the traditional elementsRead MoreWas Mark Antony A Bad Man?619 Words   |  3 PagesMark Antony a bad man? Was it because he made bad life decisions, or because he got around with the ladies? There are many reasons why he could be thrown into the category of bad guys, but the key point to be made on the subject would have to be that he was undoubtedly loyal to Julius Caesar. Not only was Caesar his best friend, but they were family as well. Now theres nothing wrong with being loyal it’s actually quite a formidable trait to have, but not when people are loyal to a bad person or aRead MoreMean Girls and Julius Caesar954 Words   |  4 PagesJulius Caesar Film vs Mean Girls Julius Caesar is an extremely old and extremely famous play written by William Shakespeare around 1599. Shakespeares plays are reflected in many movies and stories now a days and Julius Caesar is to famous that they even made thrice movies for the story. A movie that reflects the story of Julius Caesar is Mean Girls and it reflects the movie in many aspects you could think of, even though they do have some differences because the story slightly changesRead MoreEssay On Julius Caesar1650 Words   |  7 PagesIntroduction- Julius Caesar was a dictator of Rome in 47 BC, and then in 44 BC, he was appointed dictator for life.But really, who was Julius Caesar? Who is this man that was murdered because of his poor leadership? Some historians may believe that Julius Caesar did things that was for the benefit of Rome, and that he made Rome more powerful in a strong way. I understand why some people think that he was a good person, he did do things to benefit Rome. For one thing, he supposedly did give rightsRead MoreJulius Caesar Language Analysis745 Words   |  3 Pageshave some sort of leadership position, whether it’d be for good or bad reasons, and whether they’re speaking and using language in a good or bad way. The play Julius Caesar starts off with a Roman gathering of the citizens to celebrate the return from the war. On the way, Caesar is stopped by a mysterious man who warns him of â€Å"the ides of March† or the middle of March. Cassius and Brutus are doubting that the power Caesar holds would be for good use, so they plan against him. Later on, they eventuallyRead MoreA Powerful Weapon: Words that Persuade in Shakespeare ´s The Tragedy of Julius Ceasar565 Words   |  3 Pagespower words are limitless. It does not matter in what language one speaks; persuasion is the key to manipulated people for good or bad. â€Å"Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.† Words are a weapon, and when one uses words carefully to persuade people, it can lead to chaos. In The Tragedy of Julius Caesar, Shakespeare portrays a universal theme in which friends and enemies turn to against each other, and a war sti mulates outRead MoreJulius Caesar : Corruption And Absolute Power Corrupts Absolutely1028 Words   |  5 PagesJulius Caesar Power tends to corrupt and absolute power corrupts absolutely. This illustrates the theme in the historical play Julius Caesar by William Shakespeare. Julius Caesar was a man full of arrogance and he had a sense of being self-absorbed. This kind of personality lead to bad things, it eventually led to death. Caesar was a well-known man in Rome. The people of Rome didn t care what he did. Everyone thought he was perfect. I ii 273 He was married to a woman named Calpurnia. SheRead MoreBrutus Character Analysis1024 Words   |  5 PagesRoman of them all, and also the most tragic.The play The Tragedy of Julius Caesar was written by William Shakespeare, it takes place in the Roman Empire in 44 BC. There was a prophecy that Julius Caesar will be assasinated on the Ides of March (March 15th) made by man called the Soothsayer. Of course this is just swept aside as being nonsense. Soon follows with Cassius trying to persuade Brutus to join the conspiracy for the good of Rome when re ally he is just using him for his own intentions. The conspiratorsRead MoreImportance Of Being Noble In Julius Caesar1284 Words   |  6 Pagesis important to be noble because he is showing high moral principles and ideals. Brutus has a good reputation and is able to persuade individuals to his ideas. He is a leader that people wanted to follow because he had many impacts on individuals. This could lead to a downfall because he made a couple of bad decisions for him and thought it was the right decision. Because Brutus is noble in Julius Caesar by William Shakespeare, he is highly respected, senator of Rome, and a leader, but these characteristics

Analysis Of The s Of And The Quiet, Proper...

A prevalent theme throughout Dracula is that of a woman’s role in society. The main female protagonist, Mina, is a delicate balance between the strong and independent â€Å"New Woman† and the quiet, proper Victorian woman that was customary in English society prior to the 1900s. She embodies the kindness, sense of duty, and femininity of a Victorian woman, while tentatively embracing the strength, bravery, and intelligence of â€Å"New Women.† Despite this slight reform, Mina still desires to be seen a meek, righteous woman. In fact, all of the protagonists - including Mina - view both Mina and the role she plays in the novel as minimal. The only man that grasps the vitalness of Mina’s contributions is not even a man at all. The point in the novel when Dracula first speaks to Mina in her bedroom, with Jonathan lying unconscious nearby, reveals much more than the surface dialogue suggests. When historical context, close observation of word choice, and the c haracters’ personal views are taken into account, Stoker expresses that though this is the first time the audience is aware of any interaction between Count Dracula and Mina, Dracula displays a keen understanding and borderline respect for Mina’s mental capabilities that exceed that of any of her male companions in the novel. In Mina’s words, recorded by Seward, Dracula told her â€Å"And so you, like the others, would play your brains against mine.† (Citing) Though Dracula conveyed the words in a mocking tone, perhaps Stoker meant themShow MoreRelatedIrony in the Works of Kate Chopin and Guy De Maupassant1903 Words   |  8 PagesOutline and Thesis Introduction Thesis: In the end of the each story, the woman is wholly undone by the society in which she lives; she is destroyed when she is unable to live up to the ideal of womanhood that her society dictates. The irony that serves the end of each story is the final blow, which undoes the woman and finishes her life. Paragraph 1: Story of an Hour as unhappy marriage Paragraph 2: ironic twist in Story of an Hour Paragraph 3: reason for Louis Mallards death ParagraphRead MoreReview Of Charlotte Bronte s Jane Eyre 10879 Words   |  44 Pagestuberculosis at Cowan Bridge. Bronte s brother, Patrick, became addicted to drugs and alcohol before he died. Similarities: She, along with her three sisters, was sent to the Clergy Daughters School at Cowan Bridge. Charlotte Bronte lost her mother when she was five years old, and was raised by her aunt. Jane rejected two offers of marriage, but took one later; Charlotte rejected four offers of marriage, but accepted one later as well. Bronte based Jane s physical features off her. They are bothRead MoreFor Against by L.G. Alexander31987 Words   |  128 Pages(Cineloops) DETECTIVES FROM SCOTLAND YARD (Longman Structural Readers, Stage 1) CAR THIEVES [Longman Structural Readers, Stage 1) WORTH A FORTUNE [Longman Structural Readers, Stage 2) APRIL FOOLS DAY [Longman Structural Readers, Stage 2) PROFESSOR BOFFIN S UMBRELLA (Longman Structural Readers, Stage 2) OPERATION MASfERMIND (Longman Structural Readers, Stage 3) QUESTION AND ANSWER: Graded Aural/Oral Exercises READING AND WRITING ENGLISH-A First Year Programme for Children LOOK, LISTEN AND LEARNl Sets 1-4Read MoreA Picatrix Miscellany52019 Words   |  209 PagesLondon, The Warburg Institute, University of London, 1962 French B. Bakhouche, F. Fauquier, B. Pà ©rez-Jean: Picatrix Un traità © de magie mà ©dià ©val. 388 p., 130 x 210 mm, 2003, Paperback ISBN 2-503-51068-X, EUR 37.91. Newest critical edition. French S. Matton, La magie arabe traditionelle, Paris, 1977 (incomplete) Latin Picatrix: The Latin Version of the Ghà ¢yat Al-Hakà ®m, ed. David Pingree (London, Warburg Institute, 1986). Spanish Abul-Casim Maslama ben Ahmad: Picatrix (El fin del sabio y el mejorRead MoreSales and Marketing for Financial Institutions80443 Words   |  322 Pages  © Kaplan Higher Education 2 Prerequisites The prerequisites for this elective subject are the following or their equivalents: Financial Markets and Economic Principles (FIN111) Law, Regulation and Ethics (FIN112) Techniques in Financial Analysis (FIN113) Risk Management for Finance Sector Enterprises (FIN114). Study commitment It is anticipated that the total study commitment time for this subject will be approximately 120 hours. This includes: reading subject notes and any required

Why the Water in a Nuclear Reactor Glows Blue

In science fiction movies, nuclear reactors and nuclear materials always glow. While movies use special effects, the glow is based on scientific fact. For example, the water surrounding nuclear reactors actually does glow bright blue! How does it work? Its due to the phenomenon called Cherenkov Radiation. Cherenkov Radiation Definition What is Cherenkov radiation? Essentially, its like a sonic boom, except with light instead of sound. Cherenkov radiation is defined as the electromagnetic radiation emitted when a charged particle moves through a dielectric medium faster than the velocity of light in the medium. The effect is also called Vavilov-Cherenkov radiation or Cerenkov radiation. Its named after Soviet physicist Pavel Alekseyevich Cherenkov, who received the 1958 Nobel Prize in Physics, together with Ilya Frank and Igor Tamm, for experimental confirmation of the effect. Cherenkov had first noticed the effect in 1934, when a bottle of water exposed to radiation glowed with blue light. Although not observed until the 20th century and not explained until Einstein proposed his theory of special relativity, Cherenkov radiation had been predicted by English polymath Oliver Heaviside as theoretically possible in 1888. How Cherenkov Radiation Works The speed of light in a vacuum in a constant (c), yet the speed at which light travels through a medium is less than c, so its possible for particles to travel through the medium faster than light, yet still slower than the speed of light. Usually, the particle in question is an electron. When an energetic electron passes through a dielectric medium, the electromagnetic field is disrupted and electrically polarized. The medium can only react so quickly, though, so there is a disturbance or coherent shockwave left in the wake of the particle. One interesting feature of Cherenkov radiation is that its mostly in the ultraviolet spectrum, not bright blue, yet it forms a continuous spectrum (unlike emission spectra, which have spectral peaks). Why Water in a Nuclear Reactor Is Blue As Cherenkov radiation passes through the water, the charged particles travel faster than light can through that medium. So, the light you see has a higher frequency (or shorter wavelength) than the usual wavelength. Because there is more light with a short wavelength, the light appears blue. But, why is there any light at all? Its because the fast-moving charged particle excites the electrons of the water molecules. These electrons absorb energy and release it as photons (light) as they return to equilibrium. Ordinarily, some of these photons would cancel each other out (destructive interference), so you wouldnt see a glow. But, when the particle travels faster than light can travel through the water, the shock wave produces constructive interference that you see as a glow. Use of Cherenkov Radiation Cherenkov radiation is good for more than just making your water glow blue in a nuclear lab. In a pool-type reactor, the amount of blue glow can be used to gauge the radioactivity of spent fuel rods. The radiation is used in particle physics experiments to help identify the nature of the particles being examined. It is used in medical imaging and to label and trace biological molecules to better understand chemical pathways. Cherenkov radiation is produced when cosmic rays and charged particles interact with the Earths atmosphere, so detectors are used to measure these phenomena, to detect neutrinos, and to study gamma-ray-emitting astronomical objects, such as supernova remnants. Fun Facts About Cherenkov Radiation Cherenkov radiation can occur in a vacuum, not just in a medium like water. In a vacuum, the phase velocity of a wave decreases, yet the charged particle velocity remains closer to (yet less than) the speed of light. This has a practical application, as it is used to produce high power microwaves.If relativistic charged particles strike the vitreous humor of the human eye, flashes of Cherenkov radiation may be seen. This can occur from exposure to cosmic rays or in a nuclear criticality accident.

Essay on Moral Conflict in Antigone - 1349 Words

The major moral conflict in Antigone by Sophocles is the conflict over which value is most fundamental. The play presents the moral conflict over whether the gods law or the citys law is more powerful. This seems to be the most prominent theme. The conflict arises mainly between the tragic heroes Antigone and her uncle-in-law Creon, King of Thebes. The city of Thebes had been through a war in which Antigone and her sister Ismene have lost both of their brothers to it, Eteocles and Polyneices. Eteocless fighting for Thebes was buried and honored as a hero. (lines 24-26) Polyneices was left unburied and dishonored because he is considered an enemy of the city. (lines 27-32) Creon edicts that whoever broke the law by burying†¦show more content†¦(line 89) When a messenger comes to Creon, bringing the news that Antigone has buried her brother, he begins his arguments why Antigone has broken the law. He begins by stating that a man shows what he is made of by his skill in rule and law. In other words, the law is everything and as a ruler, he must do everything for his country. He considers Polyneices an enemy of the city and a threat to the security of the city as well. Thus Polyneices will be called a traitor in life and in death and dishonored. The scene when Antigone and Creon face each other is the opportunity for both to defend themselves. Creon questions Antigone. She bases her responses on that the city laws proclaiming her as illegal are not the laws of Zeus or laws proclaimed by gods, but rather, laws made by a man that one day will also die. She will honor her brothers death because this is what the gods have proclaimed for all mankind. (lines 460-463) In the dialogue between Creon and Antigone she also defends herself when he questions her as to why an enemy should be honored. She responds by saying she loved her brothers and her family, and they are not her enemies. Creon also asked Antigone why she was the only one defying him. She answers him by saying that there are many others who do not speak out because they fear him. (lines 508-509) Antigone offers one last argument in stating that she loves her family and will welcome death because sheShow MoreRelated A Comparison of Moral Conflict in Antigone and A Dolls House1479 Words   |  6 PagesConflict Between Individual Morals and State Laws in Antigone and A Dolls House  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚   Mother, should I trust the government?   Or should I trust myself?   This dilemma is a common one in a great deal of literature.   In Antigone and A Doll’s House, the main theme is the question of whether one should be true to oneself or true to one’s state or society.   Should Nora (in A Doll’s House) and Antigone (in Antigone) â€Å"follow the rules† and do what the state and society want them to do orRead MoreEssay on Antigone Conflicts856 Words   |  4 Pages Conflicts in Antigone nbsp;nbsp;nbsp;nbsp;nbsp;There were three basic conflicts that caused Antigone and Creon to clash as violently as they did. First, was the conflict of the individual versus the state, in which Antigone represented the individual and Creon the king, the state. The second conflict can be described as following ones conscience and ideals versus following the law strictly. In this conflict Antigone makes decisions based on her conscience and ideals while Creon is the strictRead MoreEssay on Antigone1426 Words   |  6 Pagesimprudent judgments will ultimately suffer from the consequences of their actions. In Sophocles Antigone, these prejudices notably surface in the form of paternalism as demonstrated through Creons government, highlighting the importance of gender roles throughout the play. Therefore, analyzing the motif of gender roles and its effect on the definition of justice through the perspectives of Ismene, Antigone, and Creon enables the audience to understand how Sophocles macroscopic analogy to humanitysRead MoreAntigone - Paper 131697 Words   |  7 Pagesepic play, Antigone, are both very strong personalities, which naturally leads to conflict. Antigone and King Creon both have very intense beliefs and roles in this play that oppose each other, and although there is a family tie, will lead to an imminent tragedy. Antigone is a young women who believes in the loyalty of her family and fears no one and nothing. She is willing to give up her bright future and her life and disobey the edict of her uncle and bury her deceased brother. Antigone displaysRead MoreTheme Of Conflict In Antigone973 Words   |  4 Pages851) 28 September 2017 Moral Conflict and Internal Change in Antigone Beliefs are not always based on facts that you would find in a textbook-they are something that one believes is true. When I first read Sophocles’ play Antigone, my initial impression of Creon was that his beliefs of the law and the state were rational because of his role as a ruler. But as the play progressed, I began to disagree with his behavior and his values because he only focused on his own moral beliefs rather than consideringRead MoreEssay on Analyzing Antigone and Creon1313 Words   |  6 PagesSophocles play titled Antigone, embellishes the opposing conflicts between Antigone who stands for the values of family, and Creon who stands for the values of state. Sophocles explores the depths of Antigone’s morality and the duty based on consequence throughout the play, as well as the practical consequences of Creon who is passionate and close-minded. Although Antigone’s moral decisions appear to be more logical and favorable than Creon’s, a person al argument would be that both characters’Read MoreThe Production Of Antigone By Peta Tait Essay1708 Words   |  7 PagesThe production of Antigone by Company B reviewed by Peta Tait is correct in multiple instances even though the production has an incorrect central conflict. Company B’s production is correct when Tait explains how it portrays why Creon did not bury Polyneices’ body and just left it out to the animals instead (71). The production is also correct when implying why Creon treats Antigone and Ismene badly as if they have the dignity of animals (73). By looking at Sophocles’ Antigone, it portrays CreonRead MoreAn Interpretive Analysis On Conflicting Self Reassurance1337 Words   |  6 Pages Antigone: An Interpretive Analysis on Conflicting Self-Reassurance Antigone is a complex, yet debatable play, written by Sophocles somewhere around 442 BC. Chronologically, it is the third of the three Theban plays, but was the first to be written. In addition, Antigone was also one of the most famous tragedies ever to be written. The setting of the play is set in front of the Palace, Thebes, and Ancient Greece. Though most Greek playwrights were from Athens, their plays areRead MoreAntigone : Human Law Vs. Divine Law1418 Words   |  6 PagesLauren Wolfson Professor Neil Scharnick THR 3270 History of Classical Theatre 30 November 2016 Antigone: Human Law vs. Divine Law The most prominent theme in â€Å"Antigone† by Sophocles is the conflict of divine law vs. human law; it is the driving force behind the entire play. It is an issue of which law is the right law, and if Creon s and Antigone s acts were justifiable. It is also a question of what motivates them both to act as they do and if they were predestined to their fates dueRead MoreAntigone : A Complex, Yet Debatable Play1343 Words   |  6 PagesAntigone is a complex, yet debatable play, written by Sophocles somewhere around 442 BC (Johnston). Chronologically, it is the third of the three Theban plays, but was the first and also one of the most famous tragedies ever to be written (Sophocles). The setting of the play is set in front of the Palace, Thebes, and Ancient Greece, though most Greek playwrights were from Athens, their plays are hardly ever set there. (Sophocles). It begins with the death of two brothers, Polyneices and Eteocles

Marketing Plan Laser Eye Surgery Free Essays

Laser XY, Inc. Marketing Plan Week 3 Assignment 1 MKT500 July 22, 2012 Executive Summary Laser XY is preparing to open up Clinics in predominantly Afro-American areas. It will be using promotional tools directed at Afro-Americans with Glaucoma. We will write a custom essay sample on Marketing Plan Laser Eye Surgery or any similar topic only for you Order Now The strategy of Laser XY is to assist the Afro-American communities due to this groups high-risk for eye diseases. Thus, the company creates communications that conveys a positive concern for the eye health of the Afro-American communities. Laser XY has completed the initial market research to evaluate the potential sales opportunity in the United States (â€Å"Glaucoma health guide,† 2012). If successful, Laser XY is prepared to launch clinics in the Canadian markets as well in order to address the customer needs. As part of the preliminary research, Laser XY identified the market and target segments for its services and completed a Strengths, Weaknesses, Opportunities, and Threats analysis to evaluate business fit. In addition, Laser XY created and effectively communicated its position statement for the clinic lunch. â€Å"Glaucoma health guide,† 2012) Laser XY background Laser XY is a specialty clinic that performs Laser correction for African Americans with Glaucoma. Laser XY is an exciting, life-enriching procedure. Laser XY understands that each patient must feel fully comfortable with his or her decision to have the treatment, as well as with the vision care team who will supervise each step of the process. That’s why Laser XY combines proven, state-of-the-art, FDA-approved technology with a professional team that specializes in Glaucoma correction. Strategic mission statement Laser XY â€Å"Healthy Vision for Life: Focus on African-American Eyes† is the latest aspect of its ethnical marketing platform to raise awareness of the eye health needs of at-risk group. The initiative started with the fast-growing African American market at higher risk for many eye health issues, in 2013. In addition to superior experience, Laser XY ensures the utmost success and safety during laser vision correction involves using state-of-the-art equipment and highly trained personnel. This is translated into a higher cost compared to the so-called â€Å"discount Lasik chains†. We believe that our patients understand that a compromise on quality is unacceptable when it comes to one’s vision. It is our commitment to best service and technology. † Marketing plan Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market. Canada is a world leader in laser eye surgery and every year almost 40-50% of the laser eye surgery-taking place in Canada is conducted by a number of companies. The cost of laser eye surgery in Canada is more reasonable and affordable. This is due to a favorable exchange rate on the Canadian dollar, the lack of laser royalty fees in Canada, and the cost-effective economies of scale that are achieved in a sub-specialized center with many patients. According to the 2006 Census by Statistic Canada, 783,795 Canadians identified themselves as black, constituting 2. 5% of the entire Canadian population * About 30% of Black Canadians have Jamaican heritage. * An additional 32% have heritage elsewhere in the Caribbean or Bermuda. * 60% of Black Canadians are under the age of 35. 60% of Black Canadians live in the province of Ontario. * 97% of Black Canadians live in urban areas. There are 32,000 more black women than black men in Canada (â€Å"Why chose Canada,† 2012) Discuss the potential audiences for a marketing plan and the needs of those potential audiences. Worldwide, Glaucoma is the second leading cause of blindness. It is also the first leading cause of blindness among African Americans. It is not clear why people of African ancestry have higher rates of glaucoma and subsequent blindness than Caucasians. One factor may be that African-Americans are more susceptible to developing elevated eye pressure (IOP) earlier in life, which is thought to contribute to optic nerve damage and eventual vision loss. Another reason may be that patients of African descent are less likely than Caucasians to have early eye examinations that may detect and treat glaucoma. Glaucoma affects 1 in 200 people aged fifty and younger, and 1 in 10 over the age of eighty. If the condition is detected early enough it is possible to arrest the development or slow the progression with medical and surgical means. Glaucoma Treatment, 2012) Marketing Strategy: ? Target Market: Low to Middle Income consumer’s ? between the age of 18-up 1) Positioning: To create and increase buyer awareness of the Laser XY services and brand. To attract new customers, resulting in increase in sales and market share for Laser XY insurance in the private health insurance industry along with encouraging long-term relationships with t he existing and new customer through advertisement and media. It is essential that this target segment use all the marketing variables. In particular a judicious use of pricing policy can lead to excellent growth in sales revenues. 2) Product Line: Laser XY provides members with clear vision and freedom at a lower expense. Augmented services include care booth before and after the Lasik laser eye surgery, with four years free of charge guarantee, and customer support. 3) Price: Below competitors. Interest Free special for 12 or 24 months! Spread the cost of laser eye surgery over 12 or 24 months and pay no interest if you repay the total cost within the agreed timeframe. No deposit required. 2, 36, or 24 convenient monthly payments No early settlement fees or penalties. Laser Cost for One Eye – $1500, Laser Surgery Cost for Two Eyes – $3000. 4) Promotion: Laser XY will establish outlets and free vision screening booths in localities that have a high Afro-American population. Special outlets to be organized and price-offs to be offered for limited time period. This will allow the members to expand benefi ts with a lesser payment. Major newspapers, trade magazines and other health periodicals will be used to promote the service. Along with brochures describing the benefits of Laser XY surgery insurance will be made available in all services outlets. In addition, Laser XY, Inc. will promote the service via the Internet, providing a large amount of information, using banner exchange, and contacting particular user groups. (Glaucoma Treatment, 2012) Discuss the target market and provide a rationale for this target market. Consider the strategy of Laser XY. It declares the Afro-American communities as a high-risk group for eye diseases and creates communications that conveys a positive concern for the eye health of the Afro-American ommunities. For instance, Laser XY will open booths for checking eyes. This is a strong marketing strategy. When the potential customer presents herself for a check-up a need for service is revealed and the customer is directed to Laser XY. ? Laser XY sends communications targeted at the Afro-American community. It shows concern for the members of the communities, communicates that t he Afro-American communities are at a far greater risk with a detection of Glaucoma, and so they need Laser XY services. The valuable education that they give is a disguised marketing communication targeted at this potentially lucrative segment. From the perspective of Laser XY, the Afro-American communities are a potentially attractive and lucrative segment. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company. The use of SWOT analysis is important to identify ways to minimize the effect of Laser XY Inc. weaknesses while trying to maximize its strengths and at the same time recognize ways to exploit its opportunities and respond to its threats. Strengths: * Afro-American communities as a high risk group for eye Glaucoma causes this a potentially attractive and lucrative segment * Unique offering with little or no competition in the market. ? * Locating Laser XY Inc. stores in Afro-American predominant areas and using promotional tools directed at Afro-Americans will go a long way in increasing the market share of Laser XY, Inc. Weaknesses: * Lack of brand name and reputation in the marketplace as compared to existing clinics. ? * Laser treatment does not give a surety of a 20/20 eye vision. However, it allows the patient to have a proper vision in absence of any glasses or corrective lenses. Such improvement encourages the patient to take a chance with the complication associated to laser eye surgery. Being a startup company, there is lack of strong financial base for spending on advertising or promotions compared to established clinics. Opportunities: ? * Strong growth opportunities in emerging markets in US, as well as strong potential in developed markets in Canada * The development of this service especially for Afro-American communities opens up new opportunities or Laser XY Inc. to maximize its revenues from the Afro-American segment. * Laser XY Inc. will show concern for the members of the communities, communicates that the Afro-American communities are at a far greater risk of Glaucoma, and so they need Laser XY, Inc. Threat * Threat of competition from established clinics as well as new potential entrants in the market due to low barriers of entry. ? * Major th reats are potential imitation from other competitors and need to offer new products regularly in order to maintain competitiveness. Clients choosing more economical vision correction choices, such as prescribe eye drops, eyeglasses, and contact lenses. * Cost of LASIK eye surgery cost differs widely from one provider to another and depends on many factors. African American is a high risk of vision loss from this disease. With the commitment of our professional management team and enthusiastic staff, the culture of the organization driven by Laser XY, Inc. has been created to make a difference to this targeted group. Our marketing segment is to exploit our services for both men and women from low to middle segments of the society that are willing to use our services. Our target customers will not only have optional payment plans, it will also encounter superior experience, safety laser vision correction. This involves using state-of-the-art equipment and highly trained personnel. Furthermore, locating Laser XY, Inc. stores in Afro-American predominant areas and using promotional tools directed at Afro-Americans will go a long way in increasing the market share of Laser XY, Inc. References Glaucoma /treatment. (2012, June). Retrieved from http://www. glaucoma. org/treatment/laser-surgery. php http://adam. about. net/reports/000025_8. htm African-Americans’ glaucoma risk http://outlook. wustl. edu/2011/dec/glaucoma-risk Glaucoma health guide. (2012, July). Retrieved from Glaucoma http://health. nytimes. com/health/guides/disease/glaucoma/risk-factors. html Why chose canada. (2012, July). Retrieved from Why choose Canada–http://www. lasikmd. com/north-york/corporate-information/why-choose-canada How to cite Marketing Plan Laser Eye Surgery, Essay examples

Glocal Strategy of Global Brands †Free Samples to Students

Question: Discuss about the Glocal Strategy of Global Brands. Answer: Introduction: Globalization is an emerging modern business trend which involves an all-inclusive global movement towards social, financial, communication and trading integration. The term globalization is more often used to refer to opportunities for opening up to both local and to national perspectives thus leading to the creation of globalized markets. Globalized markets emerge from products and services uniformity. Majority of bigger companies have adapted to markets globalization strategy by providing globally accepted standardized products which are reliable, functional and advanced; these products are offered at a lower. It is, therefore, the responsibility of companies to exploit economic simplicity that operates in the entire world while at the same time maintaining quality and reliability with an intent of maintaining reasonable reliability standards that will attract customers interest to organization products (Levitt, 1983). Nevertheless, the view and application of globalization strate gies have over the years changed as the pioneers of globalization strategies such as Levitt failed to explicitly discuss the branding concept (Holt et al. 2014). The contemporary business world demands local sensitivity, flexibility, and responsiveness to customers needs which faces difficult decisions as it is aimed at maximization, standardization, and integration of business activities across the world. Business markets have thus narrowed down from globalization to localization with an intent of adopting marketplace local conditions and circumstances in ensuring successful marketing. Localization refers to the adjustments of products functional characteristics and properties to fit the legal, political, social, economic and cultural differences that exist within a nation or a foreign market (Dumitrescu Vinerean, 2010).Localization favors and promotes successful marketing activities within the marketplace thus rendering global market strategies not ideal as they do not focus on meeting customers' needs and brands. Localization understands customer's desires environment and dynamics and promotes complete customer satisfaction in most circumstances. Local markets find it easy to create marketing and advertising programs targeted to communicate to particular groups of people within the locality given their knowledge of customer preferences. Even so, localization is not the right approach to entrepreneurs who wish to expand their business beyond their localities. This is because localization focuses on localized products and message which may not be adopted by custom ers of other foreign nations due to differences in culture, legal and political policies and the economic state of the given country. Organizations that oblige to succeed in their business locally and internationally need to adopt a combination or a mix of both global and local strategy to meet the needs of their customers despite the existent cultural differences. Despite the local conditions and requirements of customers needs, entrepreneurs product and service provision need to be standardized, advanced and of high quality. This means that entrepreneurs will have to provide global products to customers at a subsidized level. Entrepreneurs, therefore, need to think globally and act locally to maintain high-level market standard at a multinational level. The process of thinking globally and acting locally is known as glocalization strategy (Kotler, 2009) Glocalization strategy naturally absorbs the culture of other stronger cultures and influences its natural fit into such cultures (Rosa Orey, 2016). Glocalization strategy sets certain marketing elements at a standardized level and a local level. Glocal marketing concept identifies the relevance of pure marketing strategy while at the same time giving recognition problems associated with local marketing activities. Glocalization strategy requires marketing managers to act differently in the local businesses, strategically at the global level while maintaining the focus of local customer's differences. Glocalization, therefore, seems to create balance maintenance in the assimilation of foreign influences into the society thus adding up societal diversity into marketing without overwhelming the marketing standards (Kaynack Herbig, 2014). In conclusion, Glocalization is the way forward. This is because glocalization utilizes global brand names with a target of alluring local markets, unlike globalization and localization which focuses on fulfilling customers' preferences and income across targeted countries. Secondly, glocalization operates in both global and local market thus making it a better strategy than localization and globalization which works within specific and mass demands respectively. Thirdly glocalization, does not only focus on offering quality to clients but at the same time focuses on advancing a product value in higher quantities; global and local products also maintain product quality but limit product focus at international and local levels. Finally, globalization strategy stands a risk of falling trade costs in highly globalized markets. Localization, on the other hand, creates a separation of local markets under high costs. Glocalization is the solution to all these problems as it tends to stand and face competition both at local and international brands as it meets locals needs at lower costs. References Dumitrescu, L., Vinerean, S. (2010). The glocal strategy of global brands.Studies in Business and Economics,5(3), 147-155. Holt, D.B., Quelch, J.A., Taylor, E.L., (2004), How Global Brands Compete, Boston: Harvard Business Review, September Issue Kaynak, E., Herbig, P. (2014).Handbook of cross-cultural marketing. Routledge. Kotler, Ph. Et al., (2009), Marketing Management European Edition. Harlow, England: Pearson Prentice Hall Publishing, pp. 467 468 Levitt, Th., (1983), The Globalization of Markets, Boston: Harvard Business Review Rosa, M., Orey, D. C. (2016). ETHNOMODELLING: Exploring Glocalization In The Contexts Of Local (EMIC) And Global (ETIC) Knowledges.International Journal for Research in Mathematics Education,6(1), 196-218.

English as Global Language-Free-Samples-Myassignmenthelp.com

Questions: 1.Do you think the geographical spread of English or the Industrial revolution was more Important in making English the Global Language? Why? 2.Do you think learners should be taught a native variety of English? Explain your answer using what you have learnt in this class. Answers: 1.I think the industrial revolution was more important in making English the global language as compared to geographical spread. This is because as far as geographical expansion is concerned, the language could only be exported to regions where the original English speakers colonized. Such countries were limited and cannot justify why English has been adopted globally. Geographical spread could only go as far as the colonial explorers could go (Melitz, 2016). The logistical challenges of conquering many countries stood in their way and they could only colonize few countries. It is also important to note that these countries were not willing recipients of the language because of the approach of undermining of local culture which the British mostly adopted. Industrial revolution on the other hand was compelling because countries across the world needed to access industrial knowledge that was mainly held by the British. British were the leader of industrial revolution and as such, the e arly technological advances were coded in the English language (Dudley, 2016). The telegraph, for example, was initially based on the English language and was at that time a revolutionary tool for communication envied by countries across the world. Geographical spread of the English language, therefore which was mainly done through colonial conquest could not spread the language to current proportions as effectively as the Industrial revolution did. British colonialists, in their quest to conquer the world, used the English language for expansion (Kumaravadivelu, 2016). This conquest could only happen in specific countries given that there were also other countries engaged in colonialism also. Such countries included the French, Germany and the Portuguese among other powerful countries. The strength of the industrial revolution lay in its power to go beyond territorial and language barriers. The recipients of the English language through Industrial revolution were also willing parti cipants as compared to those adopting it through colonialism. Colonialism was mostly spread through crude means that often involved the suppression of local cultures and violation of human rights. This left distasteful experiences about the British by the locals (Neeley and Dumas, 2016). For this reason, they did not readily adopt the language of the people they considered oppressors. In the Caribbean for example, the African slaves developed such negative attitudes towards English that they decided to develop their own language, creoles, as a means of communicating among themselves. Despite the British conquest in the Caribbean, the language shares national status with Spanish (Giampapa and Canagarajah, 2017). It is evident that the colonialists spread English through mostly brute force and therefore experienced a lot of resistance in the early stages. The Industrial revolution however, was a force that took the world by storm and in order to fully benefit from its gains, it was im perative that countries learn the language. They did so mainly for their own benefit as opposed to the forceful mean which the colonialists mostly adopted to spread the language. British colonialists played a great role in taking English beyond the boundaries of Britain in the early days. Given that Britain was the greatest political, economic and Industrial power in the world in the 18th century, the country leveraged on its superiority to spread its language wherever it conquered nations through colonialism. Anew political force, however, began to emerge from America towards the end of the 19th century. America is much bigger that Britain and its rise to the apex of political superiority helped spread it culture faster. The Adoption of the English language as a global language happened at a time when international organizations had decided to come together. The need to communicate among them arose but it was becoming expensive to use the different language of the speakers to communicate and for this reason, they decided to adopt the English language for this purpose (Lucas Jr, 2017). The creation of the United Nations, whose headquarters was located in New York, was also a push factor for the English language. The world, in response shifted its focus to the USA. Today America continues to enjoy elevated status given its superiority in social, political and cultural advancement. The United Nations body is now expanded and has operation in majority of countries in the world. It is through such agencies, which have gained great reputation in promotion of peace and humanitarian assistance among other roles that America continues to spread its values of modern societies that promote freedom of expression. English remains the official language of communication in the UN (Gayton, 2016). It continues to spread these values by the use of the English language. Americas influence continues through the mass media and political influence that is mainly facilitated through English. The spread of democracy, for instance, which is chiefly an American concept, is touted as the most progressive form of government. America also continues to spread its v alues of freedom and human rights and thus help to propagate English as a global language. Americas political, cultural and political superiority has done a lot to legitimize English globally more that what the colonialists did in early days during their conquest of the world. America continues to propel the use of English through such innovations that are internet linked. Social media sites and other applications based on the World Wide Web spread quickly across the world in real time and transmit culture in speeds never seen before. British colonialists laid the foundation for English to spread but their means of doing so were limited. During the colonial times, the level of communication technology was only rudimentary and could not accomplish the great feats that the Television and internet enabled communication achieves today. Britains diminished status as a superpower has also lowered its influence on the cultures of the world. For this reason, I believe America continues to p lay a more important role in popularizing English worldwide especially through the internet. 2.The native variety of English should be taught to learners because English is a global language. The learners can become expert communicators across the world if they adopted this language in the same way as it is spoken elsewhere. There are varieties of the English language which have been adopted by various speakers. These varieties sometimes incorporate local dialects and are conveniently used to communicate to a limited group of persons. However, different variations of English can be confusing to speakers who are not familiar with the particular dialects. I recommend that native varieties of English be limited to the social space so that the universally spoken English is taught in school. Two major variations of English exist in the world today; the British and the American English. These two can be taught to countries that adopt these different sounds. Any speaker identifying with any of these two varieties will be in a better place to transact business and interact with peop le across the world on various aspects. Native varieties are limiting and should not be encouraged in the current globalizing world. However, it must also be acknowledged that English is a dynamic language whose vocabulary keeps growing with time (Paradis and Jia, 2017). There should be no rigidity when learning the English language as speakers should be prepared to adopt new aspect so the language with time. There are several countries that have adopted varieties of English customized to their local situations. Such countries include India, Nigeria and Pakistan among other countries. These speakers incorporate words in their local dialects and use pronunciations that favor them (Leitner et al., 2016) . When it comes to transacting with people who do not subscribe to those versions of English however, the get a challenge because they are not able to pass their messages across. People seeking further education will also find it a challenge to communicate in the English when they travel to foreign countries (Tuck and Gorlews ki, 2016). This is because the facilitation may be limited to the universally spoken variety of the language. Such learners will have challenges both in communication as well as learning crucial information in their areas of study. This challenge can also be experienced by persons seeking employment opportunities in foreign countries. In order for them to survive in those countries, they will have to express themselves in a language that their hosts can understand. Since English is now a universal language, it is vital that such speakers be well versed with it in the universal version (Rose and Galloway, 2016). Business persons across have opportunities to trade across the globe in the current globalized world. It is therefore imperative upon teachers to teach pupils on how to express themselves in the universal version of the English language so that they do not limit their opportunities in the future. Language should be able to facilitate communication and for this reason, I discourage the teaching of native varieties of English to schools. References Dillon, A. (2016). An exploration of linguistic neo-colonialism through educational language policyan Irish perspective.Journal for Critical Education Policy Studies,14(3), 97-130. Dudley, L. (2016). Language standardization and the Industrial Revolution.Oxford Economic Papers, gpw059. Gayton, A. M. (2016). Perceptions About the Dominance of English as a Global Language: Impact on Foreign-Language Teachers Professional Identity.Journal of Language, Identity Education,15(4), 230-244. Giampapa, F., Canagarajah, S. (2017). Skilled migration and global English. Haywood, I. (2016). Reforming Ideas in Britain: Politics and Language in the Shadow of the French Revolution, 17891815; British Drama of the Industrial Revolution. Kumaravadivelu, B. (2016). The decolonial option in English teaching: can the subaltern act?.TESOL quarterly,50(1), 66-85. Leitner, G., Hashim, A., Wolf, H. G. (Eds.). (2016).Communicating with Asia: The future of English as a global language. Cambridge University Press. Lucas Jr, R. E. (2017).What Was the Industrial Revolution?(No. w23547). National Bureau of Economic Research. Melitz, J. (2016). English as a global language. InThe Palgrave Handbook of Economics and Language(pp. 583-615). Palgrave Macmillan UK. Neeley, T. B., Dumas, T. L. (2016). Unearned status gain: Evidence from a global language mandate.Academy of Management Journal,59(1), 14-43. Paradis, J., Jia, R. (2017). Bilingual children's long?term outcomes in English as a second language: language environment factors shape individual differences in catching up with monolinguals.Developmental science,20(1). Rose, H., Galloway, N. (2016). Debating standard language ideology in the classroom: using the Speak Good English Movementto raise awareness of Global Englishes.RELC Journal, 0033688216684281. Tuck, E., Gorlewski, J. (2016). Racist ordering, settler colonialism, and edTPA: A participatory policy analysis.Educational Policy,30(1), 197-217.